The Marketers' Case for Drupal
I was asked about a week before Drupal Camp Austin if I could fill in for our CMO presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes. I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in my podcast instead of reading it here. Then I moved into my main topics:
Why should marketers love drupal?
- “There’s a module for that”
- Freedom
- Great community
- Flexible & Scalable
- Speed of delivery
- Integration
- Open Source
- Cost
What are the things Marketers think about most?
- Better conversion rates
- A/B and Multivariate testing
- Analytics
- Direct Sales
- Lead Capture
- Integration
- Social
- Localization/Translation
- Responsive Design
- SEO
How do you get there with Drupal?
- Modules
- Themes
- Integration with best of breed tools
Great tools that you should consider using.
- Crazyegg
- Visual Website Optimizer
- Marketo
- Exact Target
- Optimizley
- Google Analytics
- Omniture/Site Catalyst
- Web Trends
- Chart Beat
- Many more...
That was the quick overview of what was in my presentation. The response was great!
Watch the video here: