I was asked about a week before Drupal Camp Austin if I could fill in for our CMO presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes. I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in my podcast instead of reading it here. Then I moved into my main topics:

Why should marketers love drupal?

• “There’s a module for that”
• Freedom
• Great community
• Flexible & Scalable
• Speed of delivery
• Integration
• Open Source
• Cost

What are the things Marketers think about most?

• Better conversion rates
• A/B and Multivariate testing
• Analytics
• Direct Sales
• Lead Capture
• Integration
• Social
• Localization/Translation
• Responsive Design
• SEO

How do you get there with Drupal?

• Modules
• Themes
• Integration with best of breed tools

Great tools that you should consider using.

• Crazyegg
• Visual Website Optimizer
• Marketo
• Exact Target
• Optimizley
• Google Analytics
• Omniture/Site Catalyst
• Web Trends
• Chart Beat
• Many more...

That was the quick overview of what was in my presentation. The response was great!

Watch the video here: