The Marketers' Case for Drupal

Submitted by Katelyn.Fogarty on Fri, 04/01/2016

The Marketers' Case for Drupal

I was asked about a week before Drupal Camp Austin if I could fill in for our CMO presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes. I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in my podcast instead of reading it here. Then I moved into my main topics:

Drupal Camp AustinWhy should marketers love drupal?

  • “There’s a module for that”
  • Freedom
  • Great community
  • Flexible & Scalable
  • Speed of delivery
  • Integration
  • Open Source
  • Cost

What are the things Marketers think about most?

  • Better conversion rates
  • A/B and Multivariate testing
  • Analytics
  • Direct Sales
  • Lead Capture
  • Integration
  • Social
  • Localization/Translation
  • Responsive Design
  • SEO

How do you get there with Drupal?

  • Modules
  • Themes
  • Integration with best of breed tools

Great tools that you should consider using.

That was the quick overview of what was in my presentation. The response was great! Leigh Carver

Watch the video here:

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