Are you more likely to click into a blog post that has images or no images? The use of images -- photos, diagrams, drawings, gifs, Vines, etc, -- has really grown over the past few years with enhancements to social media such as Facebook’s timeline update to incorporate more images and Pinterest being one of the top 3 social media sites. We are very visually motivated and cliches about pictures being worth a thousand words now being out of the way, there’s research proving the right image can make a piece of content really perform.
Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things really got interesting in the past twelve months. The first half of this year saw our mobile traffic expand by 50% alone. So yes, we really care about the mobile experience on our site. Where do you start to make sure you put your best mobile foot forward?
Everyday I see the impact ad blockers have on our business, because they are blocking more than just ads. Ad blockers are one of the most downloaded browser utilities and smartphone applications, and the source of great debate among privacy advocates, publishers, and consumers.
Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your products or services so visitors will reach out to you for more information. The user fills out a form to give you a lead that your sales team will follow up on. There is a fine balancing act to maintain between generating leads and focusing on the quality of the lead which I will discuss as well.
Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content right?
Not exactly... and when you get down to it, content maintenance is something that you need to actively plan for.
Search Engine Optimization (SEO) is an essential part of any digital strategy, so I decided to ask an expert — Keith Vera from DeltaV Digital — some direct questions that may help you with your own SEO plans and strategy.
Kate: Hi Keith. Tell us who you are please.
We ran into an interesting problem on the web team here at Acquia because we have two very distinct audiences that don’t overlap. This split audience of visitors to acquia.com caused us a bit of an identity crisis conflict for our main marketing website. If we tried to create content for one audience we started to dilute the other and visa versa. It was also hard for the users in either audience to easily find the content that mattered to them because their user paths and goals were very different.
To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why I look at these and how these same metrics might help you and your strategy. Let’s dig in.
Tools I Use
Most articles about audience development and search engine optimization will offer advice on how to find, attract, or drive traffic to a website, but how many talk about how to hang onto that new traffic? Not many that I’ve found, and I’ve been looking.