Web Manager's Digest

How to Effectively Incorporate Images Into Your Web Content

Are you more likely to click into a blog post that has images or no images? The use of images -- photos, diagrams, drawings, gifs, Vines, etc, -- has really grown over the past few years with enhancements to social media such as Facebook’s timeline update to incorporate more images and Pinterest being one of the top 3 social media sites. We are very visually motivated and cliches about pictures being worth a thousand words now being out of the way, there’s research proving the right image can make a piece of content really perform.

Mobile Optimization - SEO and layout best practices

Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things really got interesting in the past twelve months. The first half of this year saw our mobile traffic expand by 50% alone. So yes, we really care about the mobile experience on our site. Where do you start to make sure you put your best mobile foot forward?

Best practices for a demand gen focused website

Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your products or services so visitors will reach out to you for more information. The user fills out a form to give you a lead that your sales team will follow up on. There is a fine balancing act to maintain between generating leads and focusing on the quality of the lead which I will discuss as well.

How to build a developer audience and why it matters

We ran into an interesting problem on the web team here at Acquia because we have two very distinct audiences that don’t overlap. This split audience of visitors to acquia.com caused us a bit of an identity crisis conflict for our main marketing website. If we tried to create content for one audience we started to dilute the other and visa versa. It was also hard for the users in either audience to easily find the content that mattered to them because their user paths and goals were very different.

Web Metrics a Digital Marketer Should Care About

To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why I look at these and how these same metrics might help you and your strategy. Let’s dig in.

Tools I Use