Hello, my name is Katelyn (Fogarty) Pendarvis and I’ve been working at Acquia since 2011 in the marketing department. I didn’t start out in marketing, that was a shift that happened over time. I was always interested in computers and web programming since middle school. I went to art school for interactive media design and graduated with a Bachelor of Science degree in 2007 and my first job was graphics and web designer at a small agency in Beverly, MA.
In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made.
The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the fact that you can test just about any marketing process you put in place. After such a discovery, the question then becomes about the types of processes you should be testing. Where do you start?
I was asked about a week before Drupal Camp Austin if I could fill in for our CMO presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes. I started off by giving a quick background on me and how I found Drupal.
As the site manager for acquia.com, I had a lot to think about when we originally decided to translate the site into other languages. Why are we translating? What will we be translating? How will we handle pages that aren’t translated? What modules do we need to add? What translation services will we use? How will we maintain all languages? What are the best ways to achieve my goals in Drupal 7? My past experience with translation in Drupal was with a Drupal 6 website and we did a multisite install, so we shared modules and themes but had separate websites and databases.
Test, test, test, everyone has an opinion of what will work best when it comes to websites but you can’t argue with data. We know marketers love data! (cute marketing pick up line, “I love you, like a marketer loves data!” )
I recently used acquia.com to demonstrate how to increase site traffic on a Drupal website by improving the online marketing. This conversation made me think that I could share some of the key things I do on acquia.com with other Drupal site managers. For starters, SEO, or search engine optimization, is a huge focus for me and there are some great tools in Drupal to help with this.
Step1: Please start by enabling clean URLs within your system settings. It’s easy. Just a check box.